John Matekae (JReal)
Today, in our #ArtisteSpot segment, we are thrilled to share our interview with one of Adamawa’s super popular talented radio presenter, artiste/songwriter, event planner and an incredible personality who is straight forward in dealing with his clients and minding his business as far as his career is concerned.
John Matekae, professionally known as JReal is a die-heart of music and a survival in the music business. These selfless dedication earned him two awards this year from “Night of The Makers” and “Miss Northeast Beauty Pageant, recently held in Numan Town, and couple of other awards from campuses within Nigeria.
Q. How did you get into the music and entertainment industry?
Through singing Accapella music in secondary school, and from there l started recording my first song was with Jamix, Sems and Bishop Afolabi whom I recorded in their studious
Q. How has the journey been effective?
It has-been so effective because l made good friends and enemies both small and big one it has expose me to so many favours both local and abroad
Q. In the journey so far, how many songs did you record?
I can’t count them plenty
Q. Can you give at least five of those that made it as your hit tracks
Halima,Nana bounce,taba kadan,missing you, hulateinyi dani dake,little try,run your mouth,crazy love, tabani,strangers, na koka so many of them sir
Q. What do you think it takes today to be heard above the noise?
Just do your thing make songs with good lyrics make good videos put your songs on blogs, FM, TV, make shows happen and don’t be seen everywhere.
Q. In your opinion, what is a good song?
It most have a story line and be original stop sampling people from your beats to your lyrics just be a brand don’t do what everybody is doing just move with the trend
Q. In this current state of the music business, what are some of the most effective marketing tools available to artistes and bands?
The internet, blogs music marketers, FM, TV, and events
Q. How do you go about creating music that you are requested and given parameters for?
It depend on what you want to talk about in the song, it could be a tragedy, love song it depend on the theme you are singing on, and the message you want to pass, but for me l don’t do political songs and praising someone.
Q. How would an emerging artist or group get their material to the right people, and in what format? Do the songs have to be the best they can be in terms of recording, producing, mastering etc., or is there still a chance if you just take your acoustic in front of a webcam, and hit record?
The recording most be perfect well voiced and well packaged, in my best knowledge the big thing is the internet it doesn’t matter how you produce it but perfection in your production is everything and promotion on the internet will take you there no matter where you are the internet will promote you
Q. Looking at #NowMusic, Where do you see the music industry headed?
The music industry is a big time business a lot of people that value it put money and also invest in it, the music business will be a market,because cooperate,bodies,government parastatals,use the music industry for a lot of activities
Q. How do you mean by putting money? What would you say are the main sources of income for artistes/bands beginning a career in the business?
Yeah that is how artist make money, concerts Endorsements by cooperate organs, and event governmental events and sales of CD and Advertisement.
Q. What is your thought on giving music and information away for free?
Well doing that is like self-robbery because the reason for music is to make money so if you give music away for free then why do we have albums, why do we have DJ, Radio and TV houses
Q. Regarding approaching companies for endorsements and sponsorship – what are good ways to do that?
How will the artist survive, they don’t record for free, sometimes you buy songs from songwriters, you also pay for voice training, so giving music information for free is SUICIDE.
Q. Let’s talk about our industry here in Adamawa state, what’s going on?
Nothing is going on, everybody is feeling like a superstar so when everybody is a superstar how will the house be organise, some started yesterday and they think music is about copy and paste they sample each. Others end up beefing and fighting each other and don’t have respect. Some of us are so desperate, and we lie a lot to ourselves. I don’t think there is nothing going on we still have a long long long way to God help us.
Q. Recently some faction of talents who were parading and claiming to be the leadership of Performing Musicians Association Of Nigeria (PMAN) in the state said to be in control of the entertainment activities in the state, laying down rules. Do you think it factual and lawful, looking at it as an association not a government parastatal?
Well as I said earlier, some of us are just desperate, a cow and a lion can’t dine, mobilizing people, building a relationship with cooperate organisation and government these are the people that the PMAN are supposed to be attacking, now. Even the PMAN has not organise a single major event to highlight their presence in the state, no button has been push and you want to start an engine, rather, you may end up getting beaten. Now somebody will put his hard earn money together to organise a show and you come and shutdown, say “na u be Jesus Christ” or who are you? Things aren’t done like that.
So there is no one in control of entertainment activity in Adamawa state, everyone is just doing his/her thing. PMAN just came and we are working on that, but it has not reached shutting down people’s event.
Q. It seems today that there are many musicians who have a hard time separating their ‘musical, creative ego’ and their ability to create music as business… what is your take on that?
There are many musicians but there are few talents anybody can be a musician, just like saying that says many are called few are chosen, a creative mind has no ego, a creative mind has a goal he Differentiates everything, so ability to be original is the beginning of creating music for business, ego pride comes before fall.
Q. Do artiste management really matters in D.I.Y era?
Let me be frank, your money in your pocket sales you out, the era were artist are signed and managed by management is over, there are no more labels signing artist and doing everything for the artist, is 50/50 thing.
Q. Anything that an artist should avoid?
Talk less, don’t run your mouth, empty pride, jealousy, stupid ego, most important don’t argue with your elders.
Q. What are your last words to budding talents in the industry?
Just be real to yourself and your hustle be Patience read books develop yourself, be humble, don’t claim what you are not, and be focusedThanks for your time.